Social Media Management
Plan, create and manage useful business content across relevant social platforms.
Digital Marketing & SEO
Practical digital marketing, social media and SEO support for businesses in Victoria Falls and across Zimbabwe, designed to make your business easier to discover and easier to contact.
THE BUSINESS PROBLEM
A business can have a website and social media accounts without consistently reaching the people most likely to buy.
ICM combines content, social media, search visibility and campaign support around clear business objectives rather than posting for the sake of activity.
DIGITAL GROWTH
The right mix depends on the business, audience, market and available evidence.
Plan, create and manage useful business content across relevant social platforms.
Improve page structure, content relevance and local search signals around real search intent.
Support paid campaigns with clear objectives, audiences, creative and measurement.
Strengthen the information customers use when discovering and evaluating the business locally.
OUR PROCESS
Marketing activity should connect to a business objective and a clear next step.
Review the existing digital presence, audience and business priorities.
Choose the channels, content themes and conversion paths that fit.
Create content, manage platforms and run agreed campaigns.
Use available performance evidence to improve future activity.
WHY ICM
ICM's digital marketing capability sits alongside web design, graphic design and IT services, allowing campaigns and digital assets to be considered as one connected business system.
Tell us what you sell, who you want to reach and what action you want customers to take.