TOURISM & HOSPITALITY

Building a tourism website around experiences, destinations and customer action.

A safari website has to do more than look attractive. Visitors need to understand activities, destinations, pricing and booking options while moving naturally toward an enquiry.

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The business challenge

The website needed to present tourism information in a way that helps visitors move from discovery to confidence and then toward action.

What Infinity Choice Media delivered

ICM developed the Suny Safaris website as tourism digital infrastructure, presenting activities, prices, destinations and booking functionality around the customer journey.

How we approached the work

The information architecture was treated as a commercial tool: visitors should be able to understand the offer without having to work through a confusing website.

What this project demonstrates

Suny Safaris strengthens ICM’s portfolio in tourism website development and demonstrates our ability to structure digital content around travellers.

Need a partner who understands the business behind the technology?

Infinity Choice Media combines creative execution, web development, digital visibility and practical technology capability to build solutions around real business needs.

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