Infinity Choice Media has supported Jmart Mall with practical creative and digital work designed to strengthen the visibility of the mall, its commercial units and the businesses operating within them.
Jmart Mall is a Victoria Falls retail centre with shop units serving different types of businesses. The work needed to reflect the reality of a busy commercial environment: the mall itself needs visibility, tenants need to present their businesses professionally, and available commercial spaces need to be easy to promote.
Rather than treating the project as a generic corporate branding exercise, Infinity Choice Media approached it as a combination of retail-unit branding, visual communication and digital visibility.
Infinity Choice Media has carried out branding work for mall units at Jmart Mall, helping individual commercial spaces present a clearer and more professional visual identity within the mall environment.
Alongside the creative work, Infinity Choice Media developed a digital strategy and website concept intended to make the mall and its tenants easier to discover online.
Structure for a shop directory and individual tenant profiles so visitors can discover businesses, categories, services and contacts.
Digital presentation of available mall units and commercial opportunities for prospective tenants.
A framework for promoting tenant offers, mall activities and events through a central digital presence.
Planned integration of location, Google Maps, WhatsApp and enquiry pathways to reduce friction for visitors and prospects.
Gallery and content structures designed to showcase the mall environment, tenants and commercial activity.
The digital concept was planned around the way customers and prospective tenants discover businesses from mobile devices.
Good mall branding has to work at two levels: it should strengthen the overall environment while helping individual businesses stand out. Our role has therefore extended beyond a logo or a website concept into practical visual communication for the commercial spaces themselves.
This case study separates the completed branding work from the digital platform concept, so prospective clients can see exactly what Infinity Choice Media has delivered and what was developed as part of the proposed digital strategy.
We can help with retail branding, tenant-facing visual communication, digital presence and the practical systems that connect the two.
